Article from Nashville Business Journal &Tennessean
Written by E.J. Boyer & Jen Todd
This summer and fall is shaping up to be a busy one on the new restaurant front for Germantown. In the latest development, work is scheduled to begin on Butchertown Hall, the forthcoming beer garden and restaurant from Terry Raley, the owner of Holland House and The Pharmacy.
The restaurant, announced late last year,will be located at 1416 Fourth Ave. N. in Germantown, on the corner of Fourth and Van Buren.
A $725,000 permit has been issued to Powell Architecture and Building Studio to renovate an existing 2,166-square-foot, one-story block building that sits on the lot, and to add a 1,656-square-foot addition. Raley could not immediately be reached for comment on an opening timeline, but Steve Powell, of Powell Architecture, said site work has already started.
Original reports had the restaurant and beer garden opening in February, but an update on the Holland House website has the opening pegged for fall 2014.
For the first time in more than a century, Germantown is getting a beer hall.
“I felt Germantown needed that particular hub,” said Terry Raley, who owns The Pharmacy and Holland House Bar & Refuge and is creating this new concept. “It needed a beer hall.”
The restaurant will be named Butchertown Hall, a nod to an old nickname for the area where many German immigrants butchered from their homes. But the restaurant’s focus will be the way its dishes are cooked.
“We’re doing something very unique,” Raley said. “We’ll have 100 percent wood fired presentation with an open kitchen. We’ll use wood from all over the state. ... I don’t think that’s been done before.”
To achieve this goal, Butchertown Hall will serve large plates —sharing is encouraged.
“We want to do presentations in large format,” he said, meaning cooking the whole chicken, brisket, leg of lamb, etc.
“What we’re trying to shoot for is this idea of food meant to be enjoyed outside,” like a barbecue, he said.
There will also be a blend of culinary cultures.
“We are talking to a local bakery about making house-made tortillas for us,” Raley said.
Raley is also talking with Black Abbey Brewing Company about creating a special brew for the beer hall, and aims tocollaborate with other local breweries as well. Cocktails and wine will also be available.
While Raley intended to use a historical building for the project, he and Woodland Street Partners are adding on to a building across from Morgan Park, near the original location of Frederick Laitenberger’s German beer garden, which closed in the beginning of the 20th century.
“We’re going to build it to look historic,” he said. “Antique bricks are what we’re going to use to build it.”
The goal is to have indoor and outdoor seating, comfortably fitting 130 people to dine or lounge inside. But Raley’s priority is to provide an easy-going, affordable hangout in the community.
“We want to make the space a very very nice, very very welcoming place that’s not going to break the bank .”